About Us

The COVID-19 pandemic has ignited an era of massive change in our society and the world in which we live.

The Whitman Insight Strategies COVID-19 Societal Impact Project (CSIP) utilizes the power of public opinion research to identify and better understand how the novel coronavirus has impacted various aspects of society and American life, how it is currently impacting them, and what these insights and context mean for our future.

This initiative is a series of polls examining the impact COVID-19 has had on different aspects of society including the 2020 elections, economic attitudes and concerns, institutional reform, healthcare and mental health, crisis/quarantine coping behaviors, work from home perspectives, salience (or lack thereof) of public health communications, shifting media habits, and real expectations of corporations, brands, and political leaders.

WINS is an insights and strategy consultancy based in New York City that helps build winning brands, causes, and political leaders. Our corporate website is www.whitmanstrategies.com